Established Italian technology firm to sell and support DBSophic's performance solutions for Microsoft SQL Server.

JERUSALEM, Israel, April 5, 2011- DBSophic, an innovative provider of performance management products for database-centric applications, today announced the appointment of Confor ASP as an authorized reseller of DBSophic products in Italy.

"DBSophic has a unique offering for improving the performance of applications based on SQL Server", comments Luca Guidetti, Confor's President. "SQL Server has come of age in the Italian market, and we are seeing more and more mission-critical enterprise applications based on this platform. DBSophic's solutions will help Italian firms achieve the high levels of performance on SQL Server that they are used to from other database engines."

Gil Asherie, DBSophic's CEO, recalls the period when he led EMEA marketing for Quest Software (Nasdaq:QSFT), and Guidetti was responsible for building a successful distribution business for Quest in Italy. "I've worked closely with Luca and his team for many years," explains Asherie. "Confor brings together first-rate technical and commercial capabilities with absolute dedication to the customer. I am delighted to be working together with them again."

For more information about DBSophic and its products, please visit www.dbsophic.com.

About DBSophic

DBSophic is an innovative provider of performance management products for database-centric applications. While traditional tools focus on optimizing individual queries, DBSophic delivers automatic workload tuning. By optimizing the entire application-to-database workload, DBSophic's solutions help enterprises achieve unparalleled gains in application performance. The company is headquartered in Jerusalem.

About Confor ASP

Confor ASP is the oldest Italian database consulting firm, providing products and services for better performance, tuning and replication. The company provides a full range of DBA services and supports customers in large migration and integration projects.